The Secrets of Consulting: A Guide to Giving and Getting Advice Successfully
Gerald M. Weinberg
If you are a consultant, ever use one, or want to be one, this book will show you how to succeed.With wit, charm, humor, and wisdom, Gerald M. Weinberg shows you exactly how to become a more effective consultant. He reveals specific techniques and strategies that really work.
Through the use of vividly memorable rules, laws, and principles -- such as The Law of Raspberry Jam, The Potato Chip Principle, and Lessons from the Farm -- the author shows you how to :
- price and market your services
- avoid traps and find alternative approaches
- keep ahead of your clients
- create a special "consultant's survival kit"
- trade improvement for perfection
- negotiate in difficult situations
- measure your effectiveness
- be yourself
You will also find straightforward advice on marketing your services, including how to :
- find clients
- get needed exposure
- set just-right fees
- gain trust
The Secrets of Consulting -- techniques, strategies, and first-hand experiences -- all that you'll need to set up, run, and be successful at your own consulting business.
Through the use of vividly memorable rules, laws, and principles -- such as The Law of Raspberry Jam, The Potato Chip Principle, and Lessons from the Farm -- the author shows you how to :
- price and market your services
- avoid traps and find alternative approaches
- keep ahead of your clients
- create a special "consultant's survival kit"
- trade improvement for perfection
- negotiate in difficult situations
- measure your effectiveness
- be yourself
You will also find straightforward advice on marketing your services, including how to :
- find clients
- get needed exposure
- set just-right fees
- gain trust
The Secrets of Consulting -- techniques, strategies, and first-hand experiences -- all that you'll need to set up, run, and be successful at your own consulting business.
Kategori:
Tahun:
1985
Penerbit:
Dorset House Publishing Company
Bahasa:
english
Halaman:
228
ISBN 10:
0932633013
ISBN 13:
9780932633019
File:
EPUB, 228 KB
IPFS:
,
english, 1985
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